I first ran into Steve Wright in cyberspace on the First Tracks Online eastern forum a few years ago. As Jay Peak’s Vice-President of Sales and Marketing, he occasionally popped into discussions to add a comment or two. But instead of coming off as a ski-resort salesman — there only to perform damage control or to publicize something — Steve took us behind the curtain to explain how and why things happen at ski-area marketing departments, both at Jay Peak and industry-wide.
As Jay transforms itself from a no-frills mountain with the deepest lift-served snow east of the Rockies into one with a fair amount of destination resort accoutrements, we thought that it’d be interesting to hear his thoughts on a variety of marketing-related topics.
