Each of the last two summers we’ve published a weekly series that we call Friday Fantasy Photos. It’s designed to help us dream about the sport we love through the hottest months of the year. Speaking for myself, this summer feels a little different. The season was tough on both skiers and the ski business. While NYSB remains as stoked as ever about the years of skiing ahead, we wanted to try something a little different.
We’re going to continue our tradition of posting ski photos each Friday between Memorial Day and Labor Day. But this year we’re calling the series “The Season in Photos.” And instead of emphasizing the season itself, our focus is going to be on the spirit that drives us to ski.
A few years ago Jay Peak’s advertising campaigns poked fun at casual skiers: “Black Diamonds, they sound expensive.” 
