If you’re reading this you probably know the story: Warren and his guys started the tradition of making ski movies and touring the country to show their work in local —sometimes improvised— theaters, providing live narration and commentary. It grew into a traveling celebration of skiing and mountain culture.

As ski mountains and gear manufacturers noticed the impact that ski films had on their customers, they started offering free lift tickets and other goodies for Warren to give away at these events. Attending a Warren Miller movie today can easily end up being a net-positive financial transaction if you take advantage of everything in the Schwag Bag.