Four Season. Are there any two words more desired by ski resorts — most of which are on a never-ending quest to plug the non-revenue-producing hole that stretches from April to the end of November?
Over the decades, lift-served mountains have added numerous attractions to generate cash flow during the off season: alpine slides, outdoor water parks, paintball, frisbee golf, lift-served and cross-country mountain biking, ziplines, even skiing on rubber mats — usually with limited success.
More recently, indoor water parks have been added to the menu of off-season options. They have the added benefit of not only attracting paying guests year round, but also providing families with a Plan B for bad-weather days during ski season and a one-stop shop to keep increasingly jaded kids entertained.
