MarzNC
Well-known member
- Joined
- Jul 18, 2020
I live in the southeast. There are a lot of relatively new Over 50 communities with very active retirees who have the money. I see what kind of SUVs they are driving when I go to the supermarket. One of the larger 50+ communities that's been around for over a decade is about a mile from my house. I could see someone living there having an Aptera for errands as a second vehicle. Can't take a golf cart outside of the development.True, but 2 seat golf carts can be found as low as $2.5k - no where near $30K. It also looks like it will be difficult for those in the retired age group to get in and out of the Aptera. Plus, the Aptera is 177 inches long vs 92 inches for a 2 seat golf cart.
I think there is a market for the Aptera - but there are lots of issues.
Hard to get into? That's like saying someone who is over 60 won't be skiing off-piste anymore.
In any case, Aptera is clearly going after a much younger demographic. The video on their website has young adult blond women with surfboards, presumably in California since that's where the company is based.