Vail Restructure?

[Harvey]

I got nothing, but this from Alex K in the Covid vs Ski Business Group on Facebook:

"Companywide restructure that is blowing up the model of resort level teams. I'm sure others will share more. So brutal."

Anyone know anything?

 

[raisingarizona]

I got nothing, but this from Alex K in the Covid vs Ski Business Group on Facebook:



Anyone know anything?

I think I heard recently that they were letting a lot of people go.

 

[Harvey]

Yea still haven't seen anything official. Just a lot of people saying it is really bad, and they are not allowed to say more.

 

[Epicone]

Feel bad for people losing their jobs, but lots pain in the hospitality business, didn’t Disney just announce 28k layoffs, wondering how alterra is doing, they have way more debt that vail, I am hoping both survive this in their current form, it will be tough for them and all their other colleagues in the ski industry. My guess between the shutdown and this winter it will take five years to get back to where they were March 1 2020. Wondering how powder and boyne resorts are doing, wondering who among the big four collapses first?

 

[Harvey]

Believe me I know. Our business is almost all travel. It was all travel before March.

 

[Epicone]

Hear 3rd hand, vail letting a lot people go in the north east marketing depts of their ski areas,

 

[Epicone]

Sam magazine just posted an article about it

 

[Harvey]

Vail Resorts Cuts More Marketing Jobs, Reorganizes - Ski Area Management

SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut existing in-resort marketing teams across the company’s 34 North American resorts, and created new teams and responsibilities...

www.saminfo.com

The first four paragraphs:

"SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut existing in-resort marketing teams across the company’s 34 North American resorts, and created new teams and responsibilities structured locally, regionally, and centrally, among other changes. The last day for impacted employees will be Dec. 11.

Overall, the reorganization has a lot of moving parts, with new teams, new roles, and shuffled responsibilities and hierarchy, both regional and central.

In total, there will be roughly 40 fewer marketing positions across the company, according communications from the company—a net of 60 positions were removed from individual resorts, and 22 new roles created at VR headquarters in Broomfield, Colo. In the process, VR is creating more than 40 new in-resort marketing and communications roles—all full-time seasonal or full-time extended seasonal (10 months).

Among those whose jobs were eliminated are vice president of resort marketing Kieran Cain—a 10-year VR veteran. His position is eliminated in favor of a new vice president of brand strategy role. SAM will detail other personnel changes as we learn of them."

 

[Benny Profane]

How in the world will the ski areas operate without those marketing people?

 

[Campgottagopee]

Upside? I'd guess that there are some quality marketing people available in the ski industry.