Spent several hours in Great Barrington, MA today. (Skiing wasn't worth the drive time given that Catamount was closed and it was in the 50s this morning in the Berkshires.) As a town that depends heavily on tourism, GB still has quite a few restaurants and other businesses that are requiring masking. Customers are complying. At the same time, there are also shops that don't require masking. Made for a contrast to the outlet shops in Queensbury where few shops required masks and even in those that did there were people who didn't bother.
I'm guessing that the "new normal" in the USA will mean people who choose to be more cautious by masking are less likely to be considered dangerous by others. Back in 2020, people who masked were often thought to be sick by people who didn't understand the advantages of masking from a public health standpoint. In Asia, people have been masking during flu season for a couple decades. Many started during the SARS pandemic that started in 2002 that impacted 29 countries, including the USA and Canada. The H1N1 flu pandemic in 2009 meant more people got in the habit of masking during flu season.