F Vail

It goes directly at the issue with Vail's model. They are capitalizing on a long established love for skiing, while doing little to bring in more skiers.
... it's not inherently evil, it's just bad for the sport.
What’s not evil about it then, in your soulful opinion?
 
Their whole approach seems more than a little contradictory. Cheap season passes are great for people already in the sport. At the same time, their ridiculous individual day rates are absolutely destroying the incentive for anyone new that might want to give it a try. Throw in what seems to be an increasingly unpleasant on mountain experience and suddenly those cheap passes lose their value.
 
It goes directly at the issue with Vail's model. They are capitalizing on a long established love for skiing, while doing little to bring in more skiers.

Going back to the poll, it's not inherently evil, it's just bad for the sport.
Their whole approach seems more than a little contradictory. Cheap season passes are great for people already in the sport. At the same time, their ridiculous individual day rates are absolutely destroying the incentive for anyone new that might want to give it a try. Throw in what seems to be an increasingly unpleasant on mountain experience and suddenly those cheap passes lose their value.
Two of the best posts ever!
 
Their whole approach seems more than a little contradictory. Cheap season passes are great for people already in the sport. At the same time, their ridiculous individual day rates are absolutely destroying the incentive for anyone new that might want to give it a try. Throw in what seems to be an increasingly unpleasant on mountain experience and suddenly those cheap passes lose their value.
Not if ya just wanna make some quick cash so ya can keep on gobbling places up and feeding the pig.
 
What’s not evil about it then, in your soulful opinion?
Ugh.

OK look from my point of view it is evil, but my point of view is clearly not objective.

That's as far as I can go without causing trouble.
 
All IMO:
They are capitalizing on a long established love for skiing, while doing little to bring in more skiers.
It's worse than that. Vail is actively discouraging new skiers. Around here, ski clubs and school or shop organized bus trips were the easiest and cheapest way for adults and older kids to get into the sport. Vail has kicked those groups to the curb, and the large number of Ikon and Epic passes among current skiers makes it difficult to get enough people together to qualify for group discounts anywhere else.
It's clear that Vail's strategy is to treat skiing as a cash cow and not a sustainable business. When the cheap pass model fails because the experience deteriorates too much, expect Vail to pivot to continuous price increases for everything.

mm
 
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