My daughter's boyfriend wanted to learn to ski this year. He's never skied, and is probably interested mostly because he wants to be part of our daughter's life.
He changed his mind based on the cost of two days of skiing. Lift tickets, ski rental (choose between a more somewhat sane process for a season rental, or the insane process of renting at the mountain - both expensive) and we thought he should have at least one lesson.
Basically the initial investment scared him away. (I volunteered to pay for the lesson.)
You guys can't expect Vail to act in the best interest of skiing. That's not how it works. None of us run our business for the good of all, we do what we do to be profitable. Why would Vail be any different? Once you add the whole "publicly traded" thing into the mix, you can't expect motivations to extend much beyond the next quarter.