The Indy Pass

The expanded list is out for Indy. If you are on the waitlist, keep an eye out for an email with a personalized code.
 
MEDIA RELEASE

November 22, 2023

MANDATORY EMBARGO UNTIL NOVEMBER 22 AT 10 AM MOUNTAIN TIME

CONTACT:
Doug Fish
503.709.0111
doug@indyskipass.com

INDY PASS UNVEILS NEW LOGO, WEBSITE, AND PHYSICAL PASS

GRANBY, COLORADO - Indy Pass announced the launch of a new visual brand identity today. A new logo, website, and the first-ever physical pass further distinguish the Indy Pass from other multi-mountain products and will provide a more straightforward and recognizable brand.

Leading the way is Indy's new logo. Instantly recognizable with the bold colors of Indy red and Indy blue, the new logo functionally identifies the Indy Pass as a strong snow sports brand.

Indy Primary Color


The new Indy Pass logo was designed to be simple and timeless.

The new Indy Pass website will transition from www.indyskipass.com to the shorter www.indypass.com and will go live at Midnight on November 21st. The new website incorporates the brand overhaul by boldly presenting the Pass's access to 183 partner resorts across three continents. A visually striking design combines easy navigation and useful tools, such as an interactive map highlighting the endless combination of destinations on the pass.

Indy's new interactive destination map is a powerful tool for exploring all the options on the pass.

Indy Pass also mailed its first-ever physical passes to passholders this week. The new RFID passes are designed around the new brand identity. They will replace driver's licenses and other non-branded IDs previously used to redeem lift tickets at resort ticket windows. Passholders may still redeem tickets for the coming season using the traditional method of showing an ID at ticket windows.

Indy Card Outlined


The new physical Indy Passes shipped this week to all passholders.

The RFID-enabled passes are being shipped in custom die-cut packaging, including bumper stickers and a personal letter to all passholders from CEO Erik Mogensen and Founder Doug Fish.

"The Indy Pass' original logo and website were instrumental in establishing the Pass as a disruptor," said Indy Pass CEO Erik Mogensen. "However, this overhaul will support the Indy Pass's journey to becoming a timeless and iconic brand that supports and celebrates independence in outdoor recreation."

The Indy Pass is currently on sale in limited quantities to those who join the waitlist, which remains open at this time. Waitlisted individuals receive a permission code that can be redeemed to purchase passes if their spot in line becomes available.

WAITLIST SIGNUPS CAN BE MADE HERE.

MEDIA KIT WITH NEW BRAND MATERIALS HERE

Follow Indy Pass on Facebook and Instagram @Indyskipass, #indyrevolution
 
I don't see any of the affiliated resorts who offer a discount listed on the new website. In particular Middlebury Snow Bowl. Their nordic center is listed but not the Snow Bowl.
 
I don't see any of the affiliated resorts who offer a discount listed on the new website. In particular Middlebury Snow Bowl. Their nordic center is listed but not the Snow Bowl.
There are a few Allied resorts in the northeast: Burke, King Pine, Pat's Peak.

Agree that Middlebury is missing. The Middlebury website says it's Indy Allied. Might just be poor checking. Transitioning to a new website is never easy. I like that resorts are listed in alphabetical order. Used to be pretty random.

Screen Shot 2023-11-22 at 3.36.20 PM.jpg
 
I don't see any of the affiliated resorts who offer a discount listed on the new website. In particular Middlebury Snow Bowl. Their nordic center is listed but not the Snow Bowl.

"Middlebury is being added."
 
My physical Indy Pass came in the mail today. Two of them, actually, in two identical envelopes each with the card with the same Indy ID number on it. Wonder if anyone else got doubles.
 
Jackson Hole and Indy Pass - Here's to Independence

"When we heard the news last August that Jackson Hole Mountain Resort was to be sold to local families, we were ecstatic to see one of the premier ski destinations in the world stay independent and family-owned. We are happy to announce a new opportunity for all Indy Passholders to experience Jackson Hole’s legendary terrain.

This season Jackson Hole Mountain Resort will provide 50% off daily lift tickets through its Golden Ticket Program when you show your Indy Pass on select days during the 23/24 season. There are 55 available days spread out over the months of December, January, March, and April. Full details are available here.

Boasting 2,500 skiable acres, nearly 400" of average snowfall per year, and 4,139' vertical, it’s no surprise why Jackson Hole is high on the list for any serious skier or snowboarder. The experience doesn't stop with great skiing—it's also known for its incredible mountain town and friendly western vibes.

The opportunity to take advantage of Jackson Hole’s Golden Ticket Program is a great example of the value Indy Pass continues to bring to our passholders and our collective passion for independent ski resorts of all sizes."

23/24 INDY PASS WAITLIST CLOSES DEC 10

The 23/24 Waitlist will come to a close on December 10, marking the final chance to secure a 23/24 Indy Pass. As space allows, those who have signed up will receive unique purchase codes via email.
 
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