Well, maybe in our haze of nostalgia.
I bought a used 1977 Dodge Power Wagon, full time 4 x 4,club cab/8 foot bed as my first ski vehicle in the mid-1980s. It had a 318 that the previous owner added a hi rise manifold and a 4bb holley. He punched out the gas fill tube so it could take leaded gas and took off the catalytic converter. It had a 4 speed, but first was a true granny gear. I have fond memories of never getting stuck, getting to the ski area parking lots with 2 feet of snow while very few others could and carrying tons of people and stuff.
But,
It was so loud in the cab you could not hear the radio. The bench seat sucked. The jump seats were worse.
At highway speeds, it would change lanes without moving the steering wheel and you could move the steering wheel 4 inches either way before the truck would change directions. I was so wired from driving up that I could never fall asleep on Friday nights. A few of my friends took one trip with me and swore to never drive up with me again as long as I owned that truck.
It got 10 miles to the gallon but only had a 20 gal tank. Killington was a 2 fill up weekend. I had to stop for gas in Queensbury both ways.
Did mention it was loud and handled like a turd?
The rear wheel wells collected water and eventually rusted through to the outside of the truck.
What I learned from the pickup - 95% of my driving was on the highway or at highway speeds on dry or wet roads. I needed to have a good handling car with all wheel drive for skiing. I have had AWD cars until I got an SUV in 2015.
Today's pickups are like luxury cars - nothing like the old days, but for me, way better than the old days.