Thanks for sharing those revenue numbers @
tirolski. Rapid recent growth at Belleayre is no surprise but at Gore I would've expected less rapid growth -- details on Gore (and Whiteface) visitation numbers were conspicuously absent from ORDA's
postseason press release -- so interesting to see that revenue pace (assuming it holds up post-audit).
That said, as an NYC area resident (and primary ski-trip planner for a family of 4) I would agree with everything @
x10003q says about there being an opportunity to significantly increase marketing and promotion around here. Serious skiers definitely know Gore, and there's some positive word of mouth, but for people who have hazy plans about wanting to do some skiing with their family it's not on the radar the same way Mt. Snow and Stratton are. I would expect (hope?) there are plans to expand marketing in line with new investment but haven't seen much signs of it yet.
(Though on the other hand... while family destination travelers from NYC area seem like an obvious potential market to me, it's not clear to me the folks at Gore really agree, based on current programming and messaging? There's no full-day ski school, no tubing, and relative to southern Vermont, not a ton of easy-to-discover off-mountain activities for time not spent skiing. That last part isn't their fault, but I feel like they could do better than this
suggested itinerary for families, with an "apres activity" of "game night in" and also a suggestion to meet with a local financial advisor while on your family vacation?? I get that "it's not a resort" is part of the appeal, but I feel like there's more they could do to make people want to plan a 3- or 4-night stay -- assuming they can find lodging! -- without treading into "resort" territory.)