Harvey
Administrator
- Joined
- Jul 15, 2020
Are you thinking about the 20% decrease for 2021-22? I would add that VR was scared that people who were put off traveling to destination resorts in 2020-21 had found that skiing locally without having to fly turned out to be quite a lot of fun. That could mean that a family who was budgeting for a trip out west on Epic every year might decide that every other year might be enough. Epic paid off in 2008 because it was cheap and the volume was much higher than even Katz hoped it would be. It was a gamble that paid off when VR was is quite weak financially. EpicMix turned out to be popular too.
Yes that 20% was the most notable ticket price cut in skiing history IMO. Stowe's cut was huge but didn't affect nearly as many.
I don't have any inside info but I don't see Vail as scared.
Ikon didn't cut prices, I wonder how their volume and revenue compared to the previous year vs Vail.