October 1, 2020 MEDIA RELEASE
SWAIN MOUNTAIN JOINS THE INDY REVOLUTION AS PASS SALES EXPLODE
Swain Mountain in Western New York becomes the 56th resort on the Indy Pass as year-over-year sales are up 630%
Portland, Oregon - The Indy Pass announced today that Swain Mountain in Western New York has joined the alliance of independent ski areas and will offer two days of skiing and riding to Indy Pass holders with no blackout dates for the 2020-21 season.
Rising out of the Genesee River Valley, Swain offers skiers and riders 650 vertical feet spread across 120 acres. Five lifts, including three quads service 35 trails with snowmaking covering 97% of the mountain and the majority of runs are open for night skiing.
“We are thrilled to be joining the Indy Pass this season and look forward to welcoming passholders to ski and ride here in Western New York, said Suzy Male, marketing director at Swain Resort. Skiers and riders in our local communities are also excited to explore the many Indy Pass resorts in the Northeast.”
Indy Pass also reported today that sales for the month of September were up 630% over the same period last year. “It’s encouraging to see the strong interest from skiers and riders who are seeking an affordable way to explore ski resorts in their drive-to regions, said Indy Pass founder, Doug Fish. Our independent ski areas are just the ticket for individuals and families looking for less-crowded slopes and short lift lines this season.”
Another factor contributing to the surge in Indy Pass sales is its industry-leading buyer’s assurance program, “The Get America Skiing Promise.” The Promise provides an automatic credit towards a 2021-22 pass if you use your Indy Pass less than four days - no questions asked.
- Zero days skied = 80% credit
- One day = 60% credit
- Two days = 40% credit
- Three days = 20% credit
"The Get America Skiing Promise is working great and people are excited to go skiing. By eliminating uncertainty and reducing the risk of not being able to use their pass, skiers and riders are really embracing the Indy Pass,” said Kris Blomback, GM at Pats Peak, New Hampshire.
Contact:
Doug Fish -
doug@indyskipass.com
Website:
https://www.indyskipass.com
#indyrevolution