DMC_Hunter
Well-known member
- Joined
- Jul 30, 2020
"The scarcity heuristic Most skiers are familiar with the "powder fever" that seizes the public after a long-awaited snowstorm. Intent on getting first tracks down a favorite run, hordes of skiers flock to the lifts and the backcountry, often throwing caution to the wind as they compete with each other to consume the powder that is untracked for a limited time only. While this phenomenon is largely fueled by people's enjoyment of powder skiing, it probably has deeper roots in our attitudes 248 5r--------...,..-------__ f 2L..... ..I.- -1 high low no tracks tracks Commitment Scarcity cues Figure 6. Comparison of hazard scores for commitment and scarcity cues, showing the 95% confidence interval about each mean. Both scarcity categories had other parties nearby. about personal freedom. A substantial body of research suggests that people react strongly, at times even aggressively, to any perceived restrictions to prerogatives they feel they are entitled to, regardless of whether or not they intend to exercise those prerogatives (see Pratkanis and Aronson, 2000, or Cialdini, 2001 for reviews). This principle, called psychological reactance, emerges at about the age of two and pervades the fabric of our social environment. In our everyday decision making, psychological reactance manifests itself as the scarcity heuristic: we tend to distort the value ofo pportunities we perceive as limited and to compete with others to obtain them."