This is off-topic - but related for the need for "likes" on something.
I worked with a mid-20 year old (i'm a "bit" older) ...he shows me this video clip of a guy ...drinking "Carolina Reaper Pepper" sauce ...then the guy snorts it - then rubs it in his eye ....the guy in the video is howling in pain - which is understandable. I turn to my buddy and say "Why in the hell would you even do that ?" .....he replies "Dude, he's going viral right now ---look at all the hits". My buddy thought that was the greatest thing. I was stunned in stupid disbelief.