Chair Sale Fail

snoloco

Well-known member
Joined
Jan 1, 2021
With so many new lifts being built, you also have many old lifts being retired, and with that comes chair sales. There are many ways to go about it, and this ski area in Idaho demonstrated what not to do.


They made it a race. People had to physically line up. Since everyone knew there were limited quantities, some people lined up as early as 4am for a sale beginning at 10am. By 8, there were more cars in line than there were chairs. People waited for hours, only to not get a chair. This was an in-person sale, but even if it's an online sale, you still shouldn't make it a race.

Everyone should get a chance within a predefined time frame. This can be done with an auction, where the chairs go to the highest bidders, or a raffle where everyone pays the same amount, and the winners are randomly selected. Those who don't get chairs should get a refund in both instances. In both cases, the proceeds should also go to charity.

Another thing that happened was people buying as many as 10 chairs with the intention of reselling them at a profit. It should have been limited to one per vehicle. While the resort claims that some people were picking up chairs for others and paid with multiple checks, I'm sure just as many were planning to resell.

Hopefully resorts looking to have chair sales learn from other's mistakes and do it right. I would hate to see chair sales discontinued altogether because some resorts did them the wrong way and pissed a lot of people off.
 
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They made it a race. People had to physically line up. Since everyone knew there were limited quantities, some people lined up as early as 4am for a sale beginning at 10am. By 8, there were more cars in line than there were chairs. People waited for hours, only to not get a chair. This was an in-person sale, but even if it's an online sale, you still shouldn't make it a race.
Sounds about like what folks do for first dibs on a powder day. YMMV.
 
With so many new lifts being built, you also have many old lifts being retired, and with that comes chair sales. There are many ways to go about it, and this ski area in Idaho demonstrated what not to do.

know what else they didn't need to do? Publish a summary of how it all went down and explain their thought process. Kudos to Brundage. Takes a lot of courage for an entity to admit that things didn't go as planned.
 
Gauging demand in advance is not as easy as second guessing them in hindsight. Seems like they owned up to what they consider to be their missteps. And you have to remember they’re not in the chair-selling business. If they would have made the process more onerous and expensive and ended up with extra chairs sitting in the parking lot at the end of the day, that would not have been good either. The easiest thing would have been to sell them for scrap and just let a salvage company come pick them up. So it’s nice that they’ll be porch swings and stuff instead.
 
Sunday River used an auction to sell off the old Barker chairs. The lift had 130 chairs and 105 were available for sale to the public. The minimum bid was $500, and they took the highest 105 bids. It's a much better approach than making it a hunger games race. As long as the minimum bid isn't set too high, you won't have extra chairs left over either.


As a lift enthusiast, I want to be able to buy chairs in the future, so I would not want situations like what happened at Brundage to cause other resorts to decide it's not worth it to sell chairs to the public at all. That's why I created this thread.
 
Gauging demand in advance is not as easy as second guessing them in hindsight. Seems like they owned up to what they consider to be their missteps. And you have to remember they’re not in the chair-selling business. If they would have made the process more onerous and expensive and ended up with extra chairs sitting in the parking lot at the end of the day, that would not have been good either. The easiest thing would have been to sell them for scrap and just let a salvage company come pick them up. So it’s nice that they’ll be porch swings and stuff instead.
There’s a market for used chairlift chairs.
Craigslist has em for over a grand when made into something.
 
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