An Open Letter to Governor Cuomo

Dear Governor Cuomo,

It’s been hard to miss the ongoing “Start-up NY” TV advertising campaign that promotes the benefits of new regulation and tax policies designed to encourage businesses to relocate to upstate NY. We support this message and these efforts.

As you know, New York has more ski areas than any other state in the country, and the economic impact of this sector is significant.

Your own office estimates the impact of Gore and Whiteface at $100 million per year. A 2015 study conducted by RRC Associates of Boulder Colorado concluded that NY ski areas added over $900 million to the state’s economy each year through both direct and indirect spending.

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Bode Miller Wins the Downhill at Beaver Creek

Advertisers spend a lot of time trying to fuse the words “effortless” and “skiing.” Flip to an ad for Beaver Creek in Ski Magazine and you’ll probably find a pampered skier making silky turns across a canvas of untracked corduroy. Just like a professional dancer, he or she has probably trained for years to produce a smooth performance.

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Enter Bode Miller. He may be popular with the ladies, but his skiing is anything but smooth. Just listen to the yelling in the start house as Miller prepares to throw his body through every turn in the course ahead. The finesse is there, but he’s not afraid to look like he’s trying.

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