These days, it’s pretty rare to find a person who, through sheer force of personality, becomes the unofficial face of a business by embodying certain key attributes.
For years, Belleayre Mountain in the Catskills had one of these unique people — someone who radiated the ski area’s atmosphere of friendliness, fun, and lack of pretention. Here’s what I wrote about him in a 2008 article:
Despite Belleayre not having the biggest, deepest, steepest, longest, or most expensive anything, there are a handful of reasons why so many New Yorkers are passionate about this mountain. One of them is the lift attendant at the Tomahawk Lift mid-station. Instead of a bored post-teen with tattoos, lip piercings, and bad skin, you’ll find a cheerful older gent who clearly seems to enjoy his job.